Humboldt Growers Alliance Sets New Market Strategy

A new direction after a decade

The Humboldt County Growers Alliance has launched a new strategy intended to expand markets for cannabis grown in Humboldt County. The organization’s announcement comes 10 years after the alliance began its work.

The strategy also calls for greater recognition of the county’s cannabis growers. The alliance describes that goal as a push for the region’s cannabis industry to receive acknowledgment for its role and products.

Market expansion is the focus

The alliance’s stated plan centers on finding more markets for local cannabis. The announcement does not identify specific new markets, buyers or commercial agreements.

For growers, broader market access would be a central part of the alliance’s next phase. The organization has framed the strategy around bringing more attention to Humboldt County cannabis and building recognition beyond the county.

Recognition for local growers

The alliance is also seeking recognition for the people who grow cannabis in Humboldt County. That effort places the region’s growers and locally produced cannabis at the center of the organization’s public message as it begins its second decade.

The new strategy establishes the alliance’s priorities: expanding market opportunities and making a stronger case for recognition of Humboldt County’s cannabis industry.