Illinois Revenue Department Opens Review of Ad Tax Rules

Public review begins

The Illinois Department of Revenue is seeking public review and comment on draft proposed rules for a targeted advertising services tax. The department’s invitation gives members of the public an opportunity to examine the draft rules and submit feedback.

The announcement concerns the proposed administration of a tax on targeted advertising services. It does not announce a final rule or establish that the rules are already in effect.

What the draft rules would address

The draft rules are intended to set out how the Illinois Department of Revenue would handle the targeted advertising services tax. The department has opened the rules for public examination before the proposal moves through the state’s rulemaking process.

Public comments can help identify questions about how the proposed rules would be applied. Businesses, organizations and residents interested in the tax may review the draft and respond through the department’s public comment process.

Next steps

The immediate step is public review and comment. The Illinois Department of Revenue will manage that process as the proposed rules move forward.

The department’s invitation does not make the proposal final. Any later action on the rules would follow the public review period and the state rulemaking process.