Officials criticize branding of Montgomery’s $90 million water park

What officials said

Montgomery officials have criticized the branding of a city water park with a reported price tag of. Their assessment is that the project’s branding problems began at the outset, rather than emerging only after the park was established.

What the criticism covers

The criticism is about the project’s public identity and presentation. The account does not identify the officials who made the comments or describe a specific replacement name, logo or public-relations plan.

What remains to be established

The project’s reported cost is. Details about the park’s operating status, construction timeline, financing, attendance or any formal decision to change its branding are not part of the account.

For now, the central development is the officials’ negative assessment of how the water park was branded from the beginning. Any formal action would need to come through the city or another body responsible for the project.